OUR SPECIALIST SECTORS

Cineon has a strong track record of implementing emotion AI into practice, within sectors such as aviation, health and defence and nuclear. This capability comes from a deep understanding of human performance and behaviour in these settings.

Aviation

Safety in the aviation industry is critical to prevent accidents, protect lives, and maintain trust. Ensuring operational safety minimises risks, safeguards passengers and crew, and upholds regulatory compliance for global air travel standards.

The global aviation industry is estimated to be worth around $964 billion in 2024. A significant portion is allocated to safety, including investments in advanced training systems, maintenance, and compliance with global regulations.

Cineon.io supports the aviation industry by leveraging our proprietary technology to enhance pilot, cabin crew and ground crew, training and assessment. Our flagship software, TACET, offers immersive, cost-effective training environments that help pilots, cabin crew and ground crew develop critical skills, including decision-making and human factors. Through VR scenarios and AI-powered feedback, TACET provides highly detailed insights into pilot performance, helping airlines identify competency gaps and optimise training efforts.

This approach accelerates skill acquisition while reducing the reliance on costly real-world training and physical simulators, making training more accessible and efficient. Our solutions align with Evidence-Based Training (EBT) methods, and the Civil Aviation Authority’s (CAA) core competency framework, ensuring pilots, cabin crew and ground crew are well-prepared for real-world challenges​.

healthcare

& WELLNESS

The global healthcare and wellness market is a massive and rapidly growing industry. In 2024, it is estimated to be worth around $5.86 trillion, and growing rapidly, driven by trends like increasing awareness of preventive healthcare, digital wellness solutions, and fitness innovations.

Emotion AI, is playing an increasingly important role in healthcare and wellness by enabling technology to recognise, interpret, and respond to human emotions. Its applications range from mental health treatment to personalised care and wellness programs.

Cineon’s iSAVE (Immersive Simulated Adaptive Virtual Environments) application, developed with the UK National Health Service (NHS), integrates our Empathic learning engine (Ele) technology into immersion therapy allowing it to assess emotional responses and personalise the therapy to the user.

This can be particularly beneficial in areas like mental health treatment, where emotional responses to virtual scenarios can be tracked in real-time, enabling adaptive therapy tailored to the patient’s needs.

For example, in stress management or anxiety treatment, Ele has the potential to dynamically adjust therapeutic exercises or mindfulness practices based on detected emotional states, offering personalised and effective treatment plans​.

Ele can also enhance telemedicine and virtual care, allowing healthcare providers to gain deeper insights into a patient’s mental and emotional health remotely, ensuring a more comprehensive understanding during virtual consultations​.

By integrating our technology, Cineon aims to provide more holistic, responsive and effective care across healthcare and wellness sectors.

nuclear

The global nuclear power industry, valued at $35.27 billion in 2024, is expanding rapidly due to the rising global energy demands and the push for reducing carbon emissions.

The global nuclear power industry, valued at $35.27 billion in 2024, is expanding rapidly due to the rising global energy demands and the push for reducing carbon emissions.

Nuclear energy is playing a critical role in the transition to sustainable energy sources. The industry makes significant investments in safety to mitigate the high risks associated with nuclear energy, focusing on accident prevention, radiation protection, and compliance with stringent safety regulations. For example, the U.S. Department of Energy allocated $100 million for nuclear safety workforce development in 2024​.

Emotion AI offers valuable enhancements to the nuclear industry by improving safety, training, and operational efficiency. By tracking emotional and cognitive states in real-time, Emotion AI helps manage stress, prevent cognitive overload, and enable timely interventions, which is critical in preventing accidents in high-risk environments​.

This technology can also personalise training through adaptive simulations, refining responses to stress during real-world scenarios, and optimising emergency protocols by improving emotional management during crises​.

Cineon’s INCORA platform supports nuclear operators like Sellafield Ltd by integrating real-time emotional and cognitive assessments into their training programs. The platform uses the Empathic Learning Engine (Ele) to deliver personalized feedback, helping operators enhance decision-making, situational awareness, and resilience in high-stress environments. By reducing human errors and elevating safety performance, INCORA addresses critical operational challenges in this highly regulated nuclear sector​.

oil & gas

The oil and gas industry invests significantly in workforce training, reflecting the importance of safety, operational efficiency, and adapting to technological changes.

In recent years, companies have allocated substantial resources, with some estimates suggesting upwards of $1.4 billion annually on workforce training, particularly in areas like enhancing safety, reducing environmental impact, and improving operational skills, especially as the industry embraces the energy transition.

Cineon has worked with major oil companies like Total and BP to perform a Cognitive Task Analysis in order to understand the safety behaviours and attentional control of their refinery workers; this analysis informed the design of subsequent VR simulations that they have used for training.

Our Empathic Learning Engine (ELE), through software like INCORA, can bring several benefits to the sector by enhancing safety, efficiency, and workforce well-being:

Training and Development:
ELE can be integrated into immersive training programs to track emotional reactions to simulated scenarios. This enables personalised feedback, helping workers better handle high-stress situations in real life, leading to improved crisis management and emotional resilience.

Safety Monitoring:
Emotion AI can analyse workers’ emotional states, identifying stress, fatigue, or distraction, which are critical risk factors in hazardous environments like oil rigs or refineries. This can trigger real-time interventions to prevent accidents and improve safety protocols.

Enhanced Decision-Making:
In high-pressure situations, such as crisis management or emergency response, emotion AI can track emotional stress levels, allowing managers to identify when workers are emotionally overwhelmed, which can affect decision-making. This can help in optimising workflows and improving responses under stress.

Employee Well-being:
Long shifts and remote work environments in oil and gas can take a toll on mental health. Emotion AI tools can monitor employee well-being over time, providing insights for employers to offer necessary support and create a healthier, more engaged workforce.

By applying Cineon’s technology, the oil and gas sector can reduce human errors, enhance operational safety, and promote better decision-making and well-being across its workforce

Pharmaceuticals

The global pharmaceutical industry is projected to reach a market value of approximately $1.27 trillion in 2024, underpinned by significant investments in R&D, the introduction of new biologics, and personalised medicine, making the pharmaceutical sector one of the most critical and dynamic markets globally.

Emotion AI can offer transformative benefits to the pharmaceutical industry, particularly in areas like patient engagement, clinical trials, and personalised medicine.

Enhancing Clinical Trials
Emotion AI can monitor patients’ emotional responses to treatments during clinical trials. By analysing the emotional state of the patient, it can provide real-time feedback on how patients feel about side effects, compliance, and overall treatment effectiveness. This can lead to more accurate trial results and improved patient retention.

Improving Patient Adherence
One of the biggest challenges in pharmaceuticals is ensuring that patients adhere to their prescribed medication regimens. Emotion AI, integrated into digital health platforms, can detect when patients are feeling stressed, anxious, or unmotivated, providing real-time interventions or reminders to improve adherence.

Personalised Healthcare Solutions
Emotion AI can help pharmaceutical companies develop personalised treatment plans by understanding patients’ emotional and cognitive responses to medications. This can lead to more tailored therapies that consider both the physical and emotional well-being of the patient, making treatments more effective.

Incorporating emotion AI into the pharmaceutical industry enables better understanding of patient experiences, optimises drug development, and ensures more effective and tailored treatments.

Sport

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Emergency

Services

Emotion AI can enhance emergency services by improving both operational performance and responder well-being. In high-pressure situations, emergency responders are often faced with critical decisions under intense stress.

Emotion AI can track stress indicators in real time. By monitoring these signals, it provides feedback to help responders manage stress, leading to clearer thinking and better decision-making during critical moments. Cineon worked with the Met Police to prepare police officers to spot terror-related activity.

Additionally, during emergencies, managing psychological responses effectively is crucial to performance. Emotion AI can identify when responders are experiencing cognitive overload or emotional fatigue. This early detection allows for timely interventions, such as reallocating tasks or implementing stress-relief techniques, ensuring that responders maintain high levels of performance throughout an incident.

In training scenarios, Emotion AI can be integrated to provide personalised, real-time feedback. By analysing emotional responses during simulations, training can be customised to address specific challenges, better preparing responders for real-world crises. This adaptive training approach enhances resilience and ensures that emergency personnel are well-equipped to handle high-stakes situations with precision. Using these principles, Cineon developed a bespoke training solution for police drone operators used by Police Forces in the UK.

Emotion AI also improves team dynamics by monitoring the emotional synchronisation of team members. Understanding the emotional and cognitive states of the entire team can lead to better communication, coordination, and collective problem-solving, which is vital for effective emergency responses.

Moreover, the long-term exposure to stressful environments often leads to burnout or post-traumatic stress disorder (PTSD) in emergency workers. Emotion AI can continuously monitor emotional strain and offer insights that allow organisations to provide targeted mental health support. This proactive approach helps prevent burnout and ensures the overall well-being and retention of emergency personnel. Cineon’s technology is being used across 999 call centres for exactly this purpose.

Incorporating Cineon’s technology into emergency services offers the potential to reduce human error, optimise crisis response, and support the mental health of responders, leading to more effective and sustainable emergency operations.